One of my repsonsibilities here at Vinoteca is to maintain our website. I go through and check links, reword text, and decide which pictures should be swapped for new more exciting ones. I don’t make any of these changes myself, I simply put all of the desired changes into an e-mail and send it off to our website host propeller. Our aim is to give visitors an idea as to what Vinoteca is all about, as well as provide them with all of the information they are looking for.
Each month we’re sent a file with the stats for our website, which explains how people have arrived there, which pages are most popular, and how long they remain on our site. Visits are incredibly short, which I assume means they are mainly there getting essential information such as our phone number, opening times, and address.
On Friday night, I had dinner with a friend who has recently helped to open a new cafe here in London, and our discussion led us to the revelation that they have decided not to have a website. I know there are many restaurants in London who have opted out of having one (Anchor & Hope group), which doesn’t seem to have reflected negatively on their business.
I personally prefer a website. I like to take the time to check out a restaurant that I would like to visit from the comfort of my home computer, and I appreciate finding the same essential information that our website visitors are searching for. Also, if I have an enjoyable visit I would like to have a link to forward on to my friends so they can visit as well.
I’m interested to hear how other people feel about websites, and how important they are?
What information are you looking for when you visit a restaurant’s website?
Should a newly opened cafe have a website?
Looking forward to some feedback on this one!